SovageIDB - 100% Idebenone-Free - Facial Anti-Oxidant And Facial
The new "wonder" potion is called Idebenol (pronounced e-deb-in-all), from prestige skin cream developer Sovage Dermatologic Laboratories. But why are cosmetic "insiders" betting that Idebenol will not only make you look years younger but will breathe new life into a maturing (some would say "stagnant") cosmetic industry? Well, it's surely not Idebenol's less-than-spectacular (some would say rather plain) pale green and white packaging. Nor is it the fact that Idebenol touts itself as a 100% Idebenone-Free "Facial Anti-Oxidant." Let's be real; anti-oxidants are nothing new. So why is everyone so excited?
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The reason everybody is so excited about Idebenol... is that it can virtually reverse the hands of time. I know, "reverse the hands of time" sounds a wee bit trite, but here's one juicy little fact that will get you off your butt and running to your favorite cosmetic counter: In a clinical trial conducted on women with an average age of 67, these "mature" women increased their Skin Renewal Rate, or "SR2", so dramatically that it matched the skin renewal rate of women in their late 20s (29-year-olds to be exact). That's right. 67-year-old skin with a renewal rate of a 29-year-old. Amazing!
So what is a Skin Renewal Rate, you ask?
Well, as it was explained to me, Skin Renewal Rates reflect the speed at which new skin cells replace old skin cells... in other words, it's a standardized measure scientists use to determine the skin's "aging" parameter... and one reason a 29 year old always looks younger than a 67 year old. Not quite there yet? It turns out that Idebenol does more than just make you look younger. Idebenol is a highly selective "free radical killer."
But what in the world are "free radicals", and how does "killing" them help your skin look younger, tighter, and firmer?
For an answer, we turned to Dr. B. Grant Bishop, M.D., noted dermatologist and Clinical Professor of Dermatology at the University of Utah. Dr. Bishop told us, "Free radicals are highly reactive molecules that can severely damage skin cells," explaining, "For more than three decades, researchers have known that free radicals accelerate the skin's aging process. In scientific terms, free radicals initiate a destructive cascade of events that cause the denaturation of structural cellular protein, a loss of enzyme function, the depletion of natural cellular protectants, a shift in cell membrane lipid oxidation, and ultimately weaken the skin's immune protective system? damaging DNA and predictably resulting in "mutational events"? like thinning skin, loss of elasticity, age spots and, of course, wrinkle... the classic signs of premature aging."
I don't know about you, but... any skin cream that can make 67-year-old skin renew itself with the efficiency of a 29-year-old? and "kill" free radicals (whatever they are) at the same time? sounds pretty amazing to me. However, Dr. Bishop cautions, "Although the data from preliminary research and, concededly, the remarkable anecdotal reports from people who've used Idebenol suggest that this compound is highly effective, many more clinical trials must be conducted before a consensus regarding this novel skin cream emerges in the established medical community." As a side note: Even though Dr. Bishop tells us to wait for a "medical consensus", after our interview, he asked for a free tube of Idebenol for his own personal use? what does that tell you?
Nevertheless, if you're like most of us, and don't give a flying fig about a "medical consensus", but just want to hear "all the facts"? try these facts on for size:
Fact:A 32% reduction in the appearance of fine lines, wrinkles and crow's feet after one month, increasing to a 57% reduction in the appearance of fine lines, wrinkles and crow's feet in just 3 months
Fact:A 34% improvement in the overall appearance of the skin after one month, increasing to a 45% improvement in just 3 months
Fact:A 33% reduction in the appearance of wrinkle depth after one month, increasing to a 55% reduction in the appearance of wrinkle depth in just 3 months.
Fact:A 40% rise in skin hydration after one month, increasing to more than 50% in just 3 months.
Fact:A 32% increase in the appearance of skin firming and elasticity in only 14 days.
In today's world, however, it takes more than science alone to turn an incredibly innovative new product into an international "phenomenon" like StriVectin. It takes "buzz" (what we used to call word-of-mouth)? the fact that "celebrities" use it? the ultra-chic swear by it? and beauty editors write about it. So why are "insiders" so sure that Idebenol is destined to become the anti-wrinkle phenomenon of this or any decade? "Because Idebenol is not only the most advanced wrinkle cream to hit the market in years", says Heather Hurst, Public Relations Director of Sovage Dermatologic Laboratories, "but people use it, love the way it makes them look, and tell their friends. It's gotten to the point that just having a tube of Idebenol (because of its cost and limited availability) has become sort of a "status symbol"? in other words, Idebenol has buzz? lots and lots and lots of buzz."
So will Idebenol overtake StriVectin as the world's #1 selling prestige wrinkle cream? Only time will tell? however, the "oddsmakers" are betting on Idebenol!
See you at the cosmetic counter...
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